Unnecessary Inventions is the design project of Matt Benedetto based in Burlington Vermont. It create products that solve problems that don’t really exist by creating products that no one is really asking for.
Using diverse methods from 3D Printing, Sewing, Mold Making, and more, I create each unnecessary invention from my studio from idea to physical product. Each product is editorially shot to resemble a real marketing campaign for a product you can not get your hands on.
The project explores creativity, experimentation with design & processes, and pokes fun at the real products people will actually purchase online.
Unnecessary Press Features
https://sea.mashable.com/tech/6493/these-contraptions-are-hilarious-but-also-useless-future-blink
https://footwearnews.com/2019/focus/mens/crocs-fingerless-gloves-unnecessary-inventions-1202810636/
https://www.foodandwine.com/news/avocado-on-a-stick-unnecessary-inventions
https://www.papermag.com/25-occasions-crocs-gloves-2639557325.html
https://www.insider.com/product-designer-matt-benedetto-creates-irresistible-fake-products-2019-7
https://6abc.com/product-designer-creates-fake-products-that-no-one-needs-/5498992/
https://www.delish.com/food-news/a27435398/avocado-on-a-stick/
https://boingboing.net/2019/08/07/crocs-gloves-dads-favori.html
https://www.today.com/style/these-unofficial-crocs-gloves-are-viral-hit-t160052
https://www.vice.com/en_in/article/xwezj4/we-spoke-to-the-twisted-genius-behind-croc-gloves
https://fashionjournal.com.au/fashion/latest-crocs-product-no-one-asked/